About us
From proven systems to purposeful innovation, Hestia Ai was built by sales leaders who’ve spent decades recruiting, onboarding, and training top hunters. We know what makes great reps unstoppable — and now we’ve engineered the technology to make every rep their best day, every day. We believe AI should elevate people, not replace them.
Meet our team
Behind every service we provide is a dedicated team of professionals, each bringing their unique expertise and enthusiasm to our business.
Mark Nelms
Founder/ Trusted Advisor
Mark started Hestia Ai with one belief: anyone with the aptitude to learn and the willingness to put in the work can become a top producer — regardless of product or vertical.
From years of knocking on doors, training overlooked talent to be leaderboard consistent, and building systems that actually work in the field, on the phone, or on the tradeshow floor - Mark knows the systems that generate results through repeatable, real-world sales strategy.
He blends psychology, empathy, and street-smart execution into something most businesses have never seen: a system that respects buyers and transforms reps.
In early 2025, Mark recognized that his network of elite IT professionals, combined with his high-repetition, low-variance sales methodology, could fuel the next evolution of sales. That realization led to the creation of Zora The Huntress— the Zero-day Outreach Relationship Agent — a human-first AI sales rep designed to build trust and set appointments at scale.
Brian Royal
Cofounder / CIO/ Product Development Officer
Brian brings deep IT and channel expertise to Hestia Ai, with decades of experience in NCR’s partner ecosystem. Known for his ability to navigate channel relationships and his sharp eye for sales strategy, Brian is the kind of Cofounder every startup dreams for: grounded, insightful, and always one step ahead of the next tech trend.
At Hestia Ai, he bridges the gap between infrastructure and innovation - ensuring the systems we scale are built to last. Whether it’s solving backend challenges, optimizing partner relationships, or pushing product enhancements, Brian’s focus is always on what works.
“We cut through the noise. Most people talk strategy — we turn it into execution that actually moves the needle.”
Brian was one of three options NCR first approached to create a replacement for NCR Retail Online. Five years later Brian is the only one that still remains, thus proving his ability to navigate complex channel relationships.
Sales Architecture & Automation
We design sales infrastructures that think for themselves.
AI-optimized CRM configuration and data flow design
Automated quota and incentive modeling
Intelligent workflow mapping for every stage of the sales cycle
Performance dashboards and live analytics.
Scalable Prospecting Systems
We turn cold outreach into a science.
AI-driven lead list generation and enrichment
Predictive dialing and appointment-setting sequences
Data-backed discovery frameworks and call scripting
Automated disposition tracking and campaign reporting
Striving for excellence
Where experience meets machine learning.
Digital onboarding modules and sales curriculum design
Adaptive playbooks built from real call data
AI-assisted coaching tools for tone, timing, and objection handling
Continuous performance feedback loops
Marketing Integration
We bridge sales and marketing through intelligence.
Smart email and drip campaigns synced with rep activity
Local SEO and outbound targeting optimization
Trade show and event data capture systems
Real-time reputation and review monitoring
"Mark has trained me as a sales agent in my new company and in my first month, I earned salesperson of the month. I have had multiple "hat-trick days" (as he calls them) and today had my first ever 4-deal day! He has helped me understand a multitude of sales psychology tools (not only customer psychology, but even more so my own* psychology) that have given me a massive boost in success.."
Charlie Boyne: Outdoor Host Broker, Sherlock Homes
Services
We offer a range of specialized services tailored to meet your individual needs. Our approach is focused on understanding and responding to what you require, providing effective and practical solutions.
